Influencer agreement template

Influencer Agreement

A template, not legal advice. Last updated 28 September 2026. Check the rules where you sell and ask a lawyer if you are unsure.

This agreement is dated [date] and is between [Brand legal name], of [address] (the “Brand”), and [Creator legal name], known online as [handle], of [address] (the “Creator”).

1. The campaign

• Products or services: [what the Creator will feature].
• Platforms and accounts: [for example, Instagram @handle, TikTok @handle, YouTube channel].
• Content: [number and format, for example one Reel, three Stories and one TikTok video].
• Posting dates: [dates], within the campaign period of [start date] to [end date].

2. Review before posting

The Creator will send each piece of content to the Brand at least [3] business days before it is due. The Brand may ask for factual corrections and up to [1] round of changes. The Brand will not ask the Creator to say anything the Creator does not honestly believe.

3. Honest endorsement and clear disclosure

• The Creator will share only honest opinions based on real use of the product.
• Every post will clearly disclose the Creator’s relationship with the Brand, including free products and commission, in words people understand, such as “Ad”, “Sponsored” or “Paid partnership with [Brand]”. The disclosure goes in the post itself where people will see it without clicking “more”, is said out loud in video and live content, and uses the platform’s paid-partnership tool as well where there is one.
• The Creator will not make claims about the product (including health, safety, performance, results or price claims) unless the Brand has confirmed in writing that it can support them.
• The Brand will not ask for, and the Creator will not post, fake reviews or reviews of products the Creator has not used.
• The Brand may check posts and ask the Creator to fix a missing disclosure or an unsupported claim; the Creator will do so within [24] hours.

4. Fees and payment

• Fee: [amount and currency] for all the content in section 1.
• Free product: [description and value], which the Creator [keeps / returns after the campaign].
• Payment: [50%] on signing and [50%] within [15] days after the last post goes live, against the Creator’s invoice.
• The Creator is responsible for its own taxes. The Brand may ask for a completed Form W-9 before paying.

5. Affiliate commission (optional, delete if not used)

The Creator also earns [x]% of net sales (after refunds, returns, discounts and taxes) made through the Creator’s link or code [code] during the campaign period. Commission is paid monthly, [30] days after the end of each month, to allow for returns.

6. Rights to the content

• The Creator owns the content.
• The Creator gives the Brand a non-exclusive licence to share, repost and use the content on the Brand’s own channels [and in paid advertising] for [12] months from posting, crediting the Creator where practical. Longer or wider use needs a new written agreement.
• The Brand lets the Creator use the Brand’s name and logo only in the campaign content.

7. Exclusivity (optional, delete if not used)

During the campaign period and for [30] days after it, the Creator will not post paid content for [named direct competitors].

8. Ending the agreement

• Either party may end this agreement by written notice if the other seriously breaks it and does not fix the problem within [5] days of being asked.
• The Brand may end it straight away if the Creator publicly does something that seriously harms the Brand’s reputation. The Brand still pays for content already posted.
• The Creator will keep posted content up for at least [30] days, unless the Brand asks for it to be removed.

9. Confidentiality

Each party keeps the terms of this agreement, and any product information the Brand has not yet made public, confidential.

10. Liability

Neither party is liable for indirect losses. Each party’s total liability is limited to the fee in section 4, except for fraud, breaking section 3, or anything the law does not allow to be limited.

11. General terms

• Whole agreement. This document is the whole agreement between the parties about its subject.
• Changes. A change only counts if it is in writing and agreed by both parties (email is enough if both confirm it).
• Independent parties. The parties are independent businesses. This agreement does not make either one the employee, partner or agent of the other.
• If one part fails. If a court decides that one part cannot be enforced, the rest still applies.
• Law. This agreement is governed by the laws of [state or country], and the courts of [county or city, state or country] may hear any dispute about it.
• Signing. The parties may sign this agreement in separate copies and electronically. Together the copies are one agreement.

Signatures

Signed for the Brand: signature, name, title, date

Signed for the Creator: signature, name, title, date

Disclosure guidance

• FTC: Disclosures 101 for social media influencers
• FTC: Endorsement Guides, what people are asking
• 16 CFR Part 255: Guides concerning endorsements and testimonials (eCFR)